These days, Halloween doesn’t wait for October — the season seems to sneak up sooner and sooner. From candy corn to cobwebs, consumers dive into the festivities well before pumpkins take over porches and store aisles. From sweet treats to spooky décor, Instacart data shows that October is one of the most festive times of the year in Michigan, and candy takes center stage.
Candy’s Biggest Day of the Year
Halloween is, unsurprisingly, a big day for candy purchases. On Oct. 31, 2024, the share of orders with candy was 100% higher than the yearly average. Now that’s a sugar high!
Candy hotspots: How does Michigan rank?
Michigan’s favorite halloween candy is Twizzlers
While Reese’s, M&M’s and Kit Kat may dominate the national stage, every state has its own quirky candy crush. After comparing each state’s candy purchases against the U.S. overall, here are the sweets that are uniquely beloved in different corners of the country:
- Candy Corn found its biggest fans in the Midwest and South, with Alabama, Kansas, Mississippi and Nebraska all stocking up far more often than the rest of the country.
- Sour Patch Kids dominated in pockets of the Northeast and beyond, winning over states like Colorado, Massachusetts, New Hampshire, New York and Texas.
- Life Savers made a splash across the East and Southeast, showing up more often in Connecticut, Georgia, North Carolina and Tennessee.
- Now and Later was the runaway favorite in Louisiana, where residents bought the chewy classic at rates far higher than anywhere else.
